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Instagram tipped to surpass Twitter as an advertising platform: Should your business consider Instagram ads?

Posted on : 07-12-2016 | By : Audrey Iraheta | In : Perth Business News


Businesses around the world have welcomed with open arms the launch of Instagram advertising. Today, these businesses are now able to use the popular platform to reach over 400 million active users globally.


Instagram Advertising can give many advantages to any business is used properly. In general, it gives a much higher engagement rate than any other social platform. If you have an active Instagram profile, you will notice that it is far more likely for your posts to get noticed on the channel than on other platforms. It is also relatively easier to gain a good following on Instagram organically.

The cool thing about advertising on Instagram is that it offers you 3 types of advertisements such as videos, images, and carousel. Image ads let you use visual imagery to tell your story and also allure your target audience to take action while video ads give you up to 30 seconds to deliver your message as artistically as you desire & carousel option is image ads on steroids, letting you use multiple images that the viewer can swipe through, providing multiple opportunities to trigger an action.

Moreover, Instagram advertisers have always been able to target audiences by age, location, and gender. But now, it is working with parent company Facebook to reach users based on their interests and connections on both networks – a uniquely powerful data set of people’s personal preferences.

Because of the advantages it provides, Instagram tipped to surpass Twitter as an advertising platform. Read more at: http://www.smartcompany.com.au/marketing/social-media/79877-instagram-tipped-surpass-twitter-advertising-platform-business-consider-instagram-ads